Bridging the gap between creative storytelling and operational efficiency.

The Intersection of Media & Strategy

With over two decades of experience spanning the U.S. and Mexican markets, I have built a career on a simple principle: Great content must be backed by smarter operations. From directing live broadcasts for Telemundo and managing technical logistics for NASCAR Mexico, Espacio USA, many other productions and shows to spearheading digital growth for major brands like Essilor, La Costeña, Pronto, Chocomilk, Jumex, Kerns, Primo, Canel's. I provide the rare perspective of someone who understands both the "how" (technical production) and the "why" (strategic marketing).

Expertise & Impact

Strategic Digital Marketing

I don’t just create content; I ensure it converts.

• Market Penetration: Developed Go-to-Market strategies that expanded brand reach for international products in major retailers like Walmart, HEB, local markets  and Amazon.

• Data-Driven Growth: Expert in A/B testing, KPI tracking, and HubSpot CRM to optimize landing pages and marketing funnels.

• Global Digitalization: Led large-scale database migrations and asset digitalization for multi-national distribution networks.

Broadcast & Media Production

A veteran of the control room and the edit suite.

• Technical Direction: Managed master control room installations, live news broadcasts (Al Rojo Vivo), and complex multi-camera shoots.

• End-to-End Production: A full-stack creator—from scriptwriting and storyboarding to professional cinematography and post-production (NLE, Motion Graphics, Sound Design).

• Technical Management: Expert in signal transmission, hardware configuration, and troubleshooting complex broadcast systems under high-pressure live environments.

Operations & Leadership

Optimizing the business behind the art.

• Project Lifecycle Management: Proven history of managing multi-million dollar budgets, vendor negotiations, and cross-functional teams.

• Business Ownership: As a former agency owner (Synapsis Films & BS Broadcast), I understand the executive stakes of ROI, personnel management, and client satisfaction.

• Consulting: Providing statistical modeling and industry research to help businesses identify new revenue streams and operational bottlenecks.

Career Journey

The Strategic Era (2016 – Present)

• Freelance Consultant: Providing customized operations and marketing solutions for San Antonio-based businesses.

• Digital Marketing Supervisor (Vilore Foods): Managed brand activation for major festivals and led the transition of product assets for global e-commerce platforms.

The Production & Leadership Era (2000 – 2016)

• Agency Owner (Synapsis Films & BS Broadcast): Directed high-impact advertisements, managed broadcast leasing for NASCAR, and provided consultancy for the Mexican Presidency.

• Technical Manager (ANICE Producciones): Led engineering teams in the design and maintenance of complex broadcast systems.

The Foundation (1998 – 2008)

• Telemundo Network: Rose from Audio Assistant to Technical Manager, contributing to historic news coverage (2006 Elections) and major reality TV productions.

By the Numbers

25+ Years of Experience.

100+ Live Broadcasts Managed.

5+ Major Retailers Supported

 International Markets (USA, Canada, South America, Europe, UK & Mexico).