Leonardo Bernal | Digital Strategist & Media Production Expert

Bridging the gap between creative storytelling and operational efficiency.

Driven by a unique hybrid of technical precision and marketing strategy, I am a versatile Digital Marketing and Media Production leader with over 25 years of experience driving brand engagement. Based in San Antonio, Texas, with more than 15 years of leadership experience across both the U.S. and Mexico, I specialize in navigating the intersection of digital storytelling and operational excellence.

I offer a proven track record of transforming complex business goals into high-impact media and streamlined workflows. My expertise bridges the gap between technical video production and strategic digital market penetration, allowing me to deliver innovative content strategies that resonate across borders and industries.

Core Pillars of Expertise

Core Competencies

• Strategic Digital Marketing & Growth: Expert in implementing data-driven Go-to-Market strategies, utilizing A/B testing, landing page optimization, and KPI tracking to drive market penetration. Advanced proficiency in managing complex CRM systems like HubSpot.

• End-to-End Media Production: Mastery of the entire creative lifecycle from concept development and scriptwriting to filming, advanced non-linear editing (NLE), motion graphics, and broadcast delivery.

• Operational, Project & Technical Leadership: Proven ability to manage multi-disciplinary teams, including diverse crews, engineers, and external agencies. Experienced in overseeing large-scale budgets and maintaining complex broadcast infrastructures.

• Consultative Problem Solving: Independent consultant skilled in operations analysis, statistical modeling, and technical troubleshooting to provide customized business insights and streamlined project implementations.

• Soft Skills: Critical Thinking, Calm Under Pressure, Teamwork, Collaboration, and Copyediting/Proofreading.

Professional Impact

Throughout my career, I have successfully:

• Broadcast Excellence: Directed sdn produced live broadcasts and coordinated technical liaison for major networks like Telemundo, PBS, Fujita TV, and high-profile events such as Essilor (Product National presentation México) ,NASCAR (México), Vive Latino 2006-2007, Jalapeňo Fest (LaredoTX.) and social media channels..

• Global Project Management: Successfully managed international production schedules, vendor negotiations,  video and audio projects across diverse industries to increase brand reach and operational efficiency.

• Spearheaded digital transformations for companies, ensuring brand consistency across databases for major retailers like Walmart, HEB, and Amazon.

• Adapted to various roles, ranging from Warehouse Shipping Clerk to Business Owner, demonstrating exceptional adaptability and a strong work ethic

I am a bilingual communicator (Spanish and English) dedicated to continuous improvement and mastering new industry trends to deliver high-quality, impactful results..